About Us



My name is Heather Vitella and I am the CEO and owner of Cover Crop Marketing. Cover Crop Marketing is a full-service digital marketing company, serving both corporations and organizations, across all kinds of markets, with a focus on nurturing brand authenticity through modern marketing. We design new logos, create large websites, manage social media channels and rebrand groups and organizations, with dedicated resources in the areas of

  • rebranding
  • custom website development and coding
  • graphic design and photography
  • messaging
  • search engine optimization
  • social media management

Some Background

Growing up in New Hampshire, I received my Bachelor’s degree in Chemical Engineering from Rennselaer Polytechnic Institute in Troy, NY. I was awarded a USDA National Needs Fellowship and went on to receive my Master’s Degree in Food Engineering from Rutgers University.

I have a wide range of food experience, having worked at Unilever (Gorton’s Seafood), Welch’s Foods and Ahold USA (multinational grocery chain). Within the industry, I’ve developed expertise in the areas of food engineering, project management and strategic sourcing/purchasing. I’ve served on new product development teams and helped products go from bench-top development to full-scale manufacturing.

After leaving the food industry, I built Cover Crop Marketing – a full-service digital marketing company with excellent customer reviews!